Book Review

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Authors: Kim W. Chan & Renee Mauborgne

Review: Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. With over one million copies sold worldwide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers.

Blue Ocean Strategy