Executive Coaching Case Studies
Fantastic Holdings Limited
Coaching for Moving Beyond the Comfort Zone
Fantastic Holdings Limited is an ASX listed conglomerate of furniture and bedding retail and manufacturing companies with operations in Australia, China and Vietnam with group turnover of $500M. It has five retail brands and four manufacturing companies and operates 130 retail outlets in Australia with aspirations to further expand its retail network and manufacturing facilities throughout Asia.
Its retail brands include Fantastic Furniture, Plush, Original Mattress, Le Cornu and Ashley Furniture Homestore. They all fulfil a market niche in their target markets.
Stephen Heath was appointed to the role of Managing Director and CEO in 2013 and has 20 years’ retail experience. He has been CEO of other retail companies such as Rebel Sport Limited.
Stephen realised that the role at Fantastic Holdings included some unique operational characteristics that was leading him into new territories. To ensure that he was well equipped to lead such a diverse company, he engaged Hewsons to prepare a tailored program to suit his situation.
New perspective helped Stephen to more readily operate outside his comfort zone with renewed confidence to a point where he could expand it and to learn to challenge the status quo with integrity.
Two of the program philosophies that impacted Stephen’s perspective greatly was:
- law of mutual exchange; and
- the world view model.